Saturday, February 23, 2008

Disney stars help make Toothtunes #1

Toothtunes from Tiger Electronics is the #1 Selling Children’s Toothbrush Brand Nationally
22 February 2008
Business Wire

TOOTHTUNES, the revolutionary toothbrush from Tiger Electronics, is the #1 selling children’s toothbrush brand nationally (Source: Nielsen, US FDMx, 12 Weeks Ending 12/29/07). One of the best-selling and most popular items in the oral care aisle, TOOTHTUNES pairs music from some of today’s hottest stars with proprietary technology that encourages people of all ages to brush for two minutes – the amount of time generally recommended by dentists. With two new introductions into the line this year including improved sound technology and preschooler-friendly toothbrushes, the TOOTHTUNES brand is positioned to enjoy continued strong success.

TOOTHTUNES JUNIOR combines the Denta-Mandibular Sound Transmission technology with TALK TO ME TECHNOLOGY to create a preschool-friendly, one minute brushing experience featuring a unique edit of music and encouraging phrases.

To launch TOOTHTUNES, Hasbro has formed a strategic relationship with today’s top record labels including Interscope Records, Hollywood Records, Walt Disney Records, EMI-Capital Records, Sony BMG and Universal Music Group. There are over 25 TOOTHTUNES toothbrushes currently available, including titles from the following artists and soundtracks: Black Eyed Peas, KISS, Queen, Hilary Duff, Kelly Clarkson, Miley Cyrus as “Hannah Montana,” Cheetah Girls, High School Musical, Corbin Bleu, Vanessa Hudgens, Ashley Tisdale, Transformers, Star Wars and Rebelde.

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